{"id":11936,"date":"2016-01-05T09:27:58","date_gmt":"2016-01-05T14:27:58","guid":{"rendered":"http:\/\/nadeaubarlow.com\/fr\/?p=11936"},"modified":"2016-01-05T09:27:58","modified_gmt":"2016-01-05T14:27:58","slug":"la-presse-se-reinvente","status":"publish","type":"post","link":"https:\/\/nadeaubarlow.com\/fr\/la-presse-se-reinvente\/","title":{"rendered":"La Presse se r\u00e9invente"},"content":{"rendered":"<p><em>Un \u00e9ditorial de Jean-Beno\u00eet Nadeau chez <\/em><a href=\"http:\/\/avenues.ca\/editoriaux\/la-presse-se-reinvente\/\" target=\"_blank\">Avenues.ca<\/a><\/p>\n<p><a href=\"https:\/\/nadeaubarlow.com\/wp-content\/uploads\/2016\/01\/La_Presse-copie.jpg\"><img loading=\"lazy\" class=\"alignleft  wp-image-11937\" src=\"https:\/\/nadeaubarlow.com\/wp-content\/uploads\/2016\/01\/La_Presse-copie.jpg\" alt=\"La_Presse - copie\" width=\"280\" height=\"186\" \/><\/a>C\u2019est, en soi, une petite r\u00e9volution\u00a0: apr\u00e8s 131 ans d\u2019existence, le quotidien de la rue Saint-Jacques, <em>La Presse<\/em>, s\u2019est compl\u00e8tement r\u00e9invent\u00e9. De sa version papier, il ne subsiste d\u00e9sormais qu\u2019une \u00e9dition hebdomadaire qui sort les samedis. Quant \u00e0 la version quotidienne, <em>La Presse +<\/em>, elle n\u2019existe qu\u2019en version tablette. Seul son nom rappellera que ce m\u00e9dia est issu de la bonne vieille presse \u00e0 papier de Gutenberg.<\/p>\n<p>Cette transformation repr\u00e9sente un pari tr\u00e8s ambitieux. Dans un univers finalement assez conservateur, celui de la grande presse quotidienne, la transformation de <em>La Presse <\/em>est quasi unique au monde. Et l\u2019exp\u00e9rience est suivie avec beaucoup d\u2019int\u00e9r\u00eat par les \u00e9diteurs des cinq continents.<\/p>\n<p>Il faut saluer la volont\u00e9 de l\u2019actionnaire, Power Corporation, de faire les choses autrement. En 2013, la cr\u00e9ation de la plateforme technologique de <em>La Presse + <\/em>avait co\u00fbt\u00e9 40 millions de dollars et n\u00e9cessit\u00e9 l\u2019embauche de quelques centaines de personnes. On peut esp\u00e9rer que l\u2019abandon de la presse \u00e0 imprimer ram\u00e8nera l\u2019entreprise vers la rentabilit\u00e9, si elles ne le sont pas d\u00e9j\u00e0.<\/p>\n<p><a href=\"http:\/\/avenues.ca\/editoriaux\/la-presse-se-reinvente\/\" target=\"_blank\">Lire la suite.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un \u00e9ditorial de Jean-Beno\u00eet Nadeau chez Avenues.ca C\u2019est, en soi, une petite r\u00e9volution\u00a0: apr\u00e8s 131 ans d\u2019existence, le quotidien de la rue Saint-Jacques, La Presse, &#8230;<\/p>\n","protected":false},"author":11,"featured_media":11937,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[148,28,43,72],"tags":[284,106,285,210],"_links":{"self":[{"href":"https:\/\/nadeaubarlow.com\/fr\/wp-json\/wp\/v2\/posts\/11936"}],"collection":[{"href":"https:\/\/nadeaubarlow.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nadeaubarlow.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nadeaubarlow.com\/fr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/nadeaubarlow.com\/fr\/wp-json\/wp\/v2\/comments?post=11936"}],"version-history":[{"count":1,"href":"https:\/\/nadeaubarlow.com\/fr\/wp-json\/wp\/v2\/posts\/11936\/revisions"}],"predecessor-version":[{"id":11940,"href":"https:\/\/nadeaubarlow.com\/fr\/wp-json\/wp\/v2\/posts\/11936\/revisions\/11940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nadeaubarlow.com\/fr\/wp-json\/wp\/v2\/media\/11937"}],"wp:attachment":[{"href":"https:\/\/nadeaubarlow.com\/fr\/wp-json\/wp\/v2\/media?parent=11936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nadeaubarlow.com\/fr\/wp-json\/wp\/v2\/categories?post=11936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nadeaubarlow.com\/fr\/wp-json\/wp\/v2\/tags?post=11936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}