{"id":11521,"date":"2015-06-24T08:15:15","date_gmt":"2015-06-24T12:15:15","guid":{"rendered":"http:\/\/nadeaubarlow.com\/?p=11521"},"modified":"2015-06-25T10:40:57","modified_gmt":"2015-06-25T14:40:57","slug":"mad-men-of-montreal","status":"publish","type":"post","link":"https:\/\/nadeaubarlow.com\/es\/mad-men-of-montreal\/","title":{"rendered":"The Mad Men of Montreal"},"content":{"rendered":"<p><em>A profile by<\/em><em> Jean-Beno\u00eet Nadeau in\u00a0 <\/em><a href=\"http:\/\/publications.mcgill.ca\/mcgillnews\/2015\/06\/23\/batisseur-dimage\/\" target=\"_blank\">McGill News Alumni Magazine<\/a>.<\/p>\n<p>Translation\/adaptation: Kathe Lieber.<\/p>\n<div id=\"attachment_11517\" style=\"width: 210px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/nadeaubarlow.com\/wp-content\/uploads\/2015\/06\/Cesvet.jpg\"><img aria-describedby=\"caption-attachment-11517\" loading=\"lazy\" class=\"size-full wp-image-11517\" src=\"https:\/\/nadeaubarlow.com\/wp-content\/uploads\/2015\/06\/Cesvet.jpg\" alt=\"Bertrand Cesvet, sur sa page LinkedIn.\" width=\"200\" height=\"200\" \/><\/a><p id=\"caption-attachment-11517\" class=\"wp-caption-text\">Bertrand Cesvet, from his LinkedIn page.<\/p><\/div>\n<p>It was a classic David and Goliath moment. Bertrand Cesvet, BA\u201986, MBA\u201988, was visiting Adidas headquarters in 2008, there to court the multi-billion-dollar sportswear company on behalf of Sid Lee, a small Montreal ad agency. When he spotted who he was competing against, Cesvet realized that he had definitely entered the big leagues of international advertising.<\/p>\n<p>He found himself face-to-face with Lee Clow, one of the great admen of the 20th century, and the global director of media arts at TBWA\\Worldwide, one of the world\u2019s largest agencies. A few hours later, Cesvet and Sid Lee had won the account.<\/p>\n<p>Today, Sid Lee is renowned for its imaginative work for Absolut Vodka, Facebook, Club Med, Cirque du Soleil and other top brands.<\/p>\n<p><a href=\"http:\/\/publications.mcgill.ca\/mcgillnews\/2015\/06\/23\/batisseur-dimage\/\" target=\"_blank\">More&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A profile by Jean-Beno\u00eet Nadeau in\u00a0 McGill News Alumni Magazine. Translation\/adaptation: Kathe Lieber. It was a classic David and Goliath moment. Bertrand Cesvet, BA\u201986, MBA\u201988, &#8230;<\/p>\n","protected":false},"author":11,"featured_media":11518,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[29,75,17],"tags":[176,178,175,177],"_links":{"self":[{"href":"https:\/\/nadeaubarlow.com\/es\/wp-json\/wp\/v2\/posts\/11521"}],"collection":[{"href":"https:\/\/nadeaubarlow.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nadeaubarlow.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nadeaubarlow.com\/es\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/nadeaubarlow.com\/es\/wp-json\/wp\/v2\/comments?post=11521"}],"version-history":[{"count":3,"href":"https:\/\/nadeaubarlow.com\/es\/wp-json\/wp\/v2\/posts\/11521\/revisions"}],"predecessor-version":[{"id":11525,"href":"https:\/\/nadeaubarlow.com\/es\/wp-json\/wp\/v2\/posts\/11521\/revisions\/11525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nadeaubarlow.com\/es\/wp-json\/wp\/v2\/media\/11518"}],"wp:attachment":[{"href":"https:\/\/nadeaubarlow.com\/es\/wp-json\/wp\/v2\/media?parent=11521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nadeaubarlow.com\/es\/wp-json\/wp\/v2\/categories?post=11521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nadeaubarlow.com\/es\/wp-json\/wp\/v2\/tags?post=11521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}